Conversion optimization Articles — Atticus Li

Atticus Li

Blog · Tag

Conversion optimization

Articles exploring conversion optimization through the lens of behavioral science and experimentation. Practical frameworks for growth leaders who measure in revenue, not vanity metrics.

3 articles

behavioral economics Mar 20, 2026 7 min read

When More Pricing Information Backfires: What a Failed A/B Test Taught Me About Choice Overload

A deep analysis of why showing all price points on product cards decreased conversions by 5-10%, and what the paradox of choice teaches us about pricing page design.

Read Article
→ 

When More Pricing Information Backfires: What a Failed A/B Test Taught Me About Choice Overload

CUPED May 14, 2025 2 min read

Why Variance Is Expensive (And Why CUPED Pays for Itself)

How CUPED reduces variance in A/B tests, shortens time-to-decision, and cuts down on inconclusive experiments by leveraging pre-experiment data.

Read Article
→ 

Illustration of variance reduction in A/B testing using CUPED

CTA Jan 1, 1970 1 min read

CTA Optimization: The Most Reliable A/B Testing Pattern in Subscription E-Commerce

CTA component tests produced more winners than any other element type across nearly 100 experiments. Here's why CTA tests are the most reliable bet.

Read Article
→ 

CTA Optimization: The Most Reliable A/B Testing Pattern in Subscription E-Commerce

The PRISM Method → CRO Services → Case Studies →